Omnichannel attribution is preferable to multichannel attribution because it works as a better customer journey analytics that analyzes various types of interactions. Today’s customers experience several touchpoints before making a purchase, and omnichannel attribution accounts for all of them. The modelling technique may also be used with next-best-action technology to increase sales and other marketing success. Here are some of its benefits. If you want to know more about omni-channel attribution visit here - https://www.layerfive.com/product/360-marketing-insights/